We wish you a wonderful new year


Marketing, Advertising, Information Technology and Branding

Comments

Post a Comment

Popular posts from this blog

INTRODUCING EDU-PRO SCHOOL MANAGEMENT APPLICATION SYSTEM

Image
EDUPRO (EMAS)... Is the No.1 School Management Application in Nigeria and Sub-Saharan Africa embedded with social networking Application such as educational game, inter-group quiz, photo sharing, group studies, e-library, Entrance examiner, Hostel....etc.   This new software application  technology  developed by   SL-RUSSELL TECHNOLOGY & INTERNET SERVICES LIMITED is designed  to equipped schools in Nigeria and Africa as a whole to be technological driving to enable youths in African countries to catch up with the  rapidly  technological  developmental changes been experienced globally.  Edupro is a software application that is built to facilitate the workload of schools management and every activity within the schools as a whole.  Improve School Communication Using Social Media. As computers and other forms of technology filtered into the classroom, the ability to improve school communication via computer also impacted the way school districts kept parents and staff me
Read more

APPROACHES TO COMPETITIVE POSITIONING IN AN ORGANIZATION

When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. Michael Porter identified two basic types of competitive advantage: ·          cost advantage ·          differentiation advantage A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. Cost and differentiation advantages are known as positional advantages since they describe the firm’s position in the industry as a leader in either cost or differentiation. (QuickMBA, 2010) For the case of this article, we will be analyzing the competitive positioning of pro
Read more

7 STEPS TO TAKING YOUR E-COMMERCE STORE INTERNATIONAL

Image
The natural progression of a successful local eCommerce store is to begin exploring international reach. Expansion is an exciting and risky idea but having a good plan can make it a global success. Here are seven steps to take when taking your eCommerce store international. Research the Potential Do your homework before you start. It simple advice, but it’s crucial that you know who your new target audience is, what their needs are, and how best to reach them with your product or service. Start with simple tests that will give you conclusive results – desired or not – that’s how you’ll learn what works and doesn’t work. To do this act global but think local – take methods you are currently using and tweak them for your audience. Next, optimize delivery and in-market experience. This is where you begin to refine your message and mode of delivery. Lastly, think through the following, being honest with yourself as you answer: Are you ready? – make sure you have an establi
Read more