7 STEPS TO TAKING YOUR E-COMMERCE STORE INTERNATIONAL
The natural progression of a successful local eCommerce store is to begin exploring international reach. Expansion is an exciting and risky idea but having a good plan can make it a global success. Here are seven steps to take when taking your eCommerce store international. Research the Potential Do your homework before you start. It simple advice, but it’s crucial that you know who your new target audience is, what their needs are, and how best to reach them with your product or service. Start with simple tests that will give you conclusive results – desired or not – that’s how you’ll learn what works and doesn’t work. To do this act global but think local – take methods you are currently using and tweak them for your audience. Next, optimize delivery and in-market experience. This is where you begin to refine your message and mode of delivery. Lastly, think through the following, being honest with yourself as you answer: Are you ready? – make sure you have an establi