Posts

Showing posts with the label #Digitalmarketing

How Enterprises Are Adopting Social Selling

Image
These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Right now, they are online. The numbers are daunting. Of the 7.3 billion global population as of July 2015, more than 3 billion use the internet. Of these, more than two thirds are on social media. Facebook has more than 1.7 billion users; LinkedIn has 450 million. Plus, more than 90 percent of brands are on at least two social media platforms. It’s not just the wide use of social media that drives companies to explore social selling possibilities. According to a May 2017 Forrester Consulting survey (done for Hootsuite), there is a general discontent with how typical salespeople conduct selling. A majority of the respondents believe that salespeople come to the table with an agenda, regardless of its fit as the solution to the customer’s problems. The internet – and to a good degree, social media – empowers buye

The 8 Most Powerful Sales Voicemail Strategies

Image
Voicemails are common sales tools found within a company’s operations to ensure that leads turn into actual opportunities. Contrary to what most say, voicemails are thriving tools used by most sales teams, and its benefits, once exploited, will prove beneficial to the sales process. It is one thing to use voicemails in your sales process, but it’s another to optimize its potential. On the surface, the usage of voicemails might seem like a piece of cake, but some, if not most, members of the sales force tend to misuse it, thus losing its effectiveness. Here are common voicemail usage problems: First, the error might lie within your sales reps. At times, reps, when unprepared, might end up blurting out pitches that clients wouldn’t even bother listening to. Often, reps who commit this mistake find themselves pondering on why they don’t receive return calls from clients. A remedy for this would be to create standard sales pitch for all your reps. Ensure that their spiels are uttere